{"product_id":"proper-twelve-irish-whiskey","title":"Proper Twelve Irish Whiskey","description":"\u003cp\u003e\u003cstrong\u003eProper Twelve Irish Whiskey is the triple-distilled blended Irish whiskey founded by Conor McGregor — a blend of golden grain whiskey and single malt with vanilla, honey, and toasted wood character, named as a tribute to the Crumlin neighborhood of Dublin 12 where McGregor grew up and the values of brotherhood, loyalty, and hard work that define its identity.\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eProper Twelve is produced in Ireland using the triple distillation process that is characteristic of Irish whiskey — producing the ultra-smooth, accessible character that has made Irish whiskey the fastest-growing spirits category in the United States. The celebrity association with McGregor has brought significant visibility to the Irish whiskey category among new consumers. Browse all \u003ca href=\"\/collections\/proper-twelve\"\u003eProper Twelve at Wooden Cork\u003c\/a\u003e.\u003c\/p\u003e\u003ch3\u003eTasting Notes\u003c\/h3\u003e\u003cul\u003e \u003cli\u003e \u003cstrong\u003eNose:\u003c\/strong\u003e Vanilla, honey, and light grain with gentle sweetness\u003c\/li\u003e \u003cli\u003e \u003cstrong\u003ePalate:\u003c\/strong\u003e Ultra smooth — vanilla, honey, golden grain, and toasted wood complexity\u003c\/li\u003e \u003cli\u003e \u003cstrong\u003eFinish:\u003c\/strong\u003e Clean and medium with lingering vanilla and honey\u003c\/li\u003e \u003c\/ul\u003e\u003ch3\u003eSpecs\u003c\/h3\u003e\u003cul\u003e \u003cli\u003e \u003cstrong\u003eProducer:\u003c\/strong\u003e Proper Whiskey (Ireland)\u003c\/li\u003e \u003cli\u003e \u003cstrong\u003eStyle:\u003c\/strong\u003e Blended Irish Whiskey\u003c\/li\u003e \u003cli\u003e \u003cstrong\u003eDistillation:\u003c\/strong\u003e Triple distilled\u003c\/li\u003e \u003cli\u003e \u003cstrong\u003eABV:\u003c\/strong\u003e 40%\u003c\/li\u003e \u003cli\u003e \u003cstrong\u003eSize:\u003c\/strong\u003e 750ml\u003c\/li\u003e \u003c\/ul\u003e\u003ch3\u003eFrequently Asked Questions\u003c\/h3\u003e\u003ch4\u003eWhy is it called Proper Twelve?\u003c\/h4\u003e\u003cp\u003eThe name is a tribute to Dublin 12 — the postal code for Crumlin, the Dublin neighborhood where Conor McGregor grew up. 'Proper' reflects the brand's philosophy of hard work and authenticity, and 'Twelve' references the Dublin 12 postcode and McGregor's community roots.\u003c\/p\u003e\u003ch4\u003eIs Proper Twelve a quality Irish whiskey beyond the celebrity association?\u003c\/h4\u003e\u003cp\u003eYes — triple distillation using genuine Irish whiskey production produces an authentically smooth blended Irish whiskey. It won a Double Gold medal at the San Francisco World Spirits Competition in 2019, validating the liquid quality independently of the celebrity marketing.\u003c\/p\u003e\u003cscript type=\"application\/ld+json\"\u003e{\"@context\":\"https:\/\/schema.org\",\"@type\":\"FAQPage\",\"mainEntity\":[{\"@type\":\"Question\",\"name\":\"Why is it called Proper Twelve?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"The name is a tribute to Dublin 12 — the postal code for Crumlin, the neighborhood where Conor McGregor grew up. 'Proper' reflects hard work and authenticity, and 'Twelve' references the Dublin 12 postcode and McGregor's community roots.\"}},{\"@type\":\"Question\",\"name\":\"Is Proper Twelve a quality Irish whiskey beyond the celebrity association?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Yes — triple distillation using genuine Irish whiskey production produces an authentically smooth blended Irish whiskey. It won a Double Gold medal at the San Francisco World Spirits Competition in 2019, validating the liquid quality independently of the celebrity marketing.\"}}]}\u003c\/script\u003e","brand":"Proper Twelve","offers":[{"title":"Default Title","offer_id":42904555749447,"sku":"811538019569","price":24.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0687\/0640\/2375\/files\/Proper-Twelve.jpg?v=1782425992","url":"https:\/\/bourbonnest.com\/products\/proper-twelve-irish-whiskey","provider":"Bourbon Nest","version":"1.0","type":"link"}